Communications consultancy for a new present.

Culture Shifts.


Culture Shifts prepares companies for future challenges. We provide strategic positioning & brand consulting in times of cultural change, impact economy and artificial intelligence.

Media from Culture Shifts define brand identities and create visibility. In addition to consulting, storytelling & podcasts, we offer copywriting and individual content production.

Research & Magazine
Culture Shifts combines many years of expertise in brands, media and culture. Our internationally oriented magazine publishes on current topics in interviews, essays, podcasts and case studies.

What We Do

A Forward Shift, our 360 degree consulting approach focussing on brand strategy, communication & corporate culture.


Case: Cultural Branding & Partnerships
We advise an Italian luxury fashion brand on cultural brand strategy, copywriting and creative partnerships. The result: greater visibility and growth of new audiences through sharper communication and tailored brand x art/culture collaborations.

Case: Communication Strategy & Consulting
We developed a new communication strategy and a code of conduct for marketing, recruitment and corporate culture for a company in the sustainable construction industry. Goal: greater relevance, a growing internal culture and new employees.

Case: Content Development & Copywriting

We designed a content platform for an international contemporary art festival and produced content for visitors and participants. Goal: New storytelling for a more relevant branding of the festival to attract an international audience and more visitors.

About us

Culture Shifts is led by Moritz Gaudlitz. A network of consulting and communications experts operates from Berlin, Milan and other places in Europe.



Milan Office

Berlin Office

+49 172 73 77023

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